…visionary CEOs are recognizing that the short-term revenue streams gained from activities that work against a company’s higher purpose are toxic in the long term. Furthermore, this kind of purpose-driven decision-making is being rewarded by investors…
When a CEO clearly defines the higher purpose of the organization―who the organization is and what it stands for―that purpose can be used to see toxic revenue more clearly. To clarify, toxic revenue isn’t necessarily earnings that come from products or services that are inconsistent with a corporate strategy; rather, it is derived from activities that directly conflict with the organization’s purpose.
Click the link to see more: 4 ways purpose-driven CEOs can align purpose with revenue | SmartBlogs SmartBlogs
Should be a standard consideration for business leaders who want to integrate their faith with their work.
