With a record 450 million smartphones expected to ship in China this year and recent news of Apple's partnership with China Mobile, foreign app developers are looking toward the East.
Despite the opportunities, a messy, fragmented, and unorthodox mobile advertising system presents these developers with a challenging way of doing business.
Click the link to see more: China's App Advertising Difficulties - Business InsiderPoints:
- “China doesn't have the big mobile ad networks found in the West.”
- “…if a developer chooses to go through one of China's hundreds of smaller channels, it opens itself up to losing potentially huge revenue to pirated versions.”
- “There are no signs that China's mobile ad marketplace is consolidating into something neater.”
Issues affecting progress toward interconnecting the world’s largest market. A fully interconnected market facilitates buying and selling via ecommerce.
