The key is the rise of the middle class consumer in emerging markets (EM).
"Over the coming decades the spending power of the EM middle class – the 'expanding middle' – will cause tectonic shifts in global consumption," says Cole. "The next set of structural opportunities in EMs will therefore depend on understanding not just the macro story of growth, but also the micro story of spending and consumption – in other words, understanding what the world wants."
So, what does the world want?
Historical consumption patterns have the answer, says Cole: consumer durables, a category that includes everything from washing machines to sports cars
Click the link to see more: Goldman Sachs On What The World Wants - Business InsiderPonder: Should we expect a significant growth in energy demand?
