Linking strategy to execution

10 principles from a strategy consulting firm for strategy and execution. You'll find these in most articles and textbooks, so why pay attention? Read through the article and pay attention to the language. It tends to be a language of calling rather than function.

Phrases like "making a better world through your products, services, and presence" are aspirational. Rather than accomplishing functional goals like return for shareholders, the principles are expressed in terms of transforming the world.

A few key points:

  • "…dedication to excellence that seems almost obsessive to outsiders."
  • "…every structure in your organization should make your capabilities stronger, and focus them on delivering your strategic goals."
  • "…many companies unintentionally diminish their capabilities by allowing functions to operate independently."
  • "Embrace digital technology’s potential to transform your company."