Via Business Insider
Wirtzer-Seawood gave musically the scoop on how Beyonce feels about all social networks, and why she's ditched Twitter for other mediums.
“Currently, we don’t use Twitter at all. It is a personal choice. I think as an artist, Beyoncé really prefers to communicate in images. It’s very hard to say what you want to say in 140 characters,” said Wirtzer-Seawood.
So Instagram? Facebook? What does the star (and her team) prefer? Wirtzer-Seawood says Beyonce loves Instagram, and you can bet that most of the time, Queen Bey herself is the one posting the shots.
Notice the strategic thought (bold font above) going into the choice of social media channels. It’s a good example of how to base choices on objectives.
