"Fail fast" has become standard entrepreneurial advice. Startups and small businesses are told they shouldn't worry about messing up, because it's better to quickly realize that something's not working and move on.
That's the right idea but very much the wrong attitude, according to Rob Shelton, the global innovation chief of PwC.
Click the link to see more: Business Insider - Why 'Fail Fast' Isn't Good Advice
