Via Business Insider:
The point of all of this analysis is to understand how to interact with people from different cultures, a subject in which Richard Lewis Communications provides coaching and consultation.
"By focusing on the cultural roots of national behavior, both in society and business, we can foresee and calculate with a surprising degree of accuracy how others will react to our plans for them, and we can make certain assumptions as to how they will approach us," Lewis writes.
Read more: http://www.businessinsider.com/the-lewis-model-2013-9#ixzz2eEaVKrnZ
Points:
- “Lewis plots countries in relation to three categories:
- Linear-actives
- Multi-actives
- Reactives”
- “He says that this categorization of national norms does not change significantly over time”
