Via Mashable
Kield recounts Lego’s transition from wood to plastic toys, the evolution of the signature interlocking brick and rebuilding after two burned-down factories.
Lego Celebrates 80th Birthday With Whimsical Animated Short [VIDEO]
One of the more inspiring stories you’ll come across with sound business lessons to boot:
- The name is a great example of ingenious branding.
- The stories of loss and disaster are examples of perseverance.
- The idea of a toy system is an example of strategic unity.
- The decision to discontinue wooden toys is an example of focusing on your competencies.
