Greenpeace’s strategy, which it calls “market-based campaigning,” has proved devastatingly effective. It goes like this: Pick an area of concern. Identify on-the-ground producers whose actions are contributing to the problem. Follow the supply chain to a multinational corporation that peddles a widely known consumer product. Send an email or two, kindly pointing out the company’s “exposure” and suggesting an alternative. Ask again, firmly but pleasantly. Issue a sober, meticulously researched public report. If the desired response is not forthcoming. roll out a clear, multipronged media campaign, ideally starring a beloved animal species and featuring a hashtag. Climb a building or two.
What seems to happen, inevitably, is the multinational company, eager to remove the stigma from its signature brand, promises to ensure that its products are sustainable and begins cancelling contracts with any third-party suppliers who fail to guarantee compliance. In order to retain the multinational’s lucrative business, the largest suppliers fall into line. Before long, as the cascade effect grows, they begin eyeing their wayward rivals, companies that are still operating in flagrant violation of the new rules and undercutting them with other customers. Eventually, broad new industry protocols are adopted to level the playing field.
Rinse, repeat.
Click the link to see more: How A ‘Bunch Of Commies’ Are Forcing The Fortune 500 To Stop Destroying Rain Forests, Overfishing, And Burning Fossil Fuels - Business InsiderPoints:
- “Greenpeace does not accept corporate or government funds.”
- “Greenpeace has gradually adopted a new policy that aims to give corporate leaders enough praise — and glowing brand publicity — to persuade others like them to hop on the bandwagon.”
For those interested in supply chains, there are some good points made about how dependent companies are on supply chains.
Deforestation is another Greenpeace priority and affects the world supply of rattan, something that can have an impact on the world of design.
